What Jo Clubb Can Teach You About Building Your Brand on YouTube

Jo Clubb's YouTube Success

‍Jo Clubb, an experienced sports science consultant, is leveraging YouTube to build her personal brand and promote her business, Global Performance Insights. With 104 uploads, 1.9k subscribers, and over 58,000 views in just three years, Jo's YouTube strategy is worth exploring.

‍Impressive Statistics and Reach

‍Jo's impressive statistics speak for themselves. Her subscriber count of 1,900 would fill the largest sports science lecture theatre at Loughborough University six times over. This is no small feat, considering her extensive career spanning organisations like Chelsea FC, Brighton & Hove Albion, Buffalo Bills, and FIFA.

So, how does Jo use her YouTube channel to network, generate leads, and establish herself as a thought leader in her niche?

‍Mastering the Basics: Keyword Targeting

‍Firstly, Jo excels at the basics. She targets keywords relevant to her audience, ensuring her content is easily discoverable by those seeking her expertise.

Her video on Z-scores is a prime example of this targeted approach.

‍Continual Reputation Building

‍Once uploaded, Jo's content continues to attract the right people, solidifying her reputation as an expert in her field. Her YouTube strategy effectively drives traffic to her consultancy website, Global Performance Insights, and supports her other revenue streams, such as sponsorships and affiliate marketing.

‍Sponsorship Spotlight: ValdPerformance

‍In her latest video, Jo featured a sponsored segment from ValdPerformance, a company that provides sports science software solutions. By partnering with brands that align with her expertise and audience interests, Jo demonstrates how YouTube can be an effective platform for securing sponsorships and generating additional revenue.

‍Growth Strategies and Tech Adoption

‍Jo's growth strategies include leveraging social media marketing and consistently producing valuable content for her audience. She also stays updated with the latest tech tools, as evidenced by her white paper on AI applications in high-performance sports and her recommendation of Scholar AI.

‍The Next Step: Digital Product Monetisation

Jo already sells other people's products through her advertisement of ValdPerformance. The next logical step for Jo would be to monetise her expertise through digital products. A paid newsletter, online course, or cohort-based mentorship programme would likely be in high demand among her growing YouTube audience.

‍Conclusion: Lessons from Jo Clubb's YouTube Playbook

‍If you're considering using YouTube to build your personal brand or promote your fitness business, take a page from Jo Clubb's playbook. Focus on creating targeted, valuable content that showcases your unique expertise, engage with your audience on social media, and constantly explore new ways to monetise your knowledge. By following Jo's example, you can harness the power of YouTube to establish yourself as a thought leader, attract clients, and grow your business in the competitive world of fitness and sports science